The 2025 Simbex Phase 0 MasterPlan™ Contest
This Year 2 Innovators Will Each Receive a Phase 0 MasterPlan™ $25,000 Grand Prize
How it works:
- Apply by Sept 1, 2025
- Judges shortlist 10 finalists for interviews
- Winner #1 announced at Advamed Medtech Conference, San Diego, California, October 5–8
- Winner #2 announced at MedTech Collaborative Conference, Portland, Maine, November 12–14
- Winners must be able to accept prize in person at one of the events
Prize:
- Total available consulting value: $50,000 — structured as two $25K awards
Your $25k tailored support package may include any combination of:
- Technical Product Evaluation
- Product Requirements & Development Plan
- Regulatory & Reimbursement Assessments
- Market & Product-Market Fit Strategy
- DFMEA & Hazard Analysis
- Quality Systems Planning
Submit Your Application
The Phase 0 MasterPlan™ Contest exists to accelerate ideas with the potential to redefine care.
Simbex CEO Greg Lange awarded Claire Dixon, founder of LoOoP, the $50,000 MasterPlan™ prize at the 2024 AdvaMed MedTech Conference in San Diego. LoOoP is building a digital platform to support individuals managing PCOS— an often-overlooked area in women’s health.

How could MasterPlan™ support you?
- Catch hidden technical risks early—before they turn into costly delays or rework.
- Cut time-to-market and development costs by making smarter decisions upfront.
- Proactively manage safety and regulatory challenges to protect your process.
- Build a product that solves real customer pain points—and drives adoption.
- Align your entire team with clear product requirements to speed up execution.
- Know your reimbursement path early and build a viable business model from day one.
- Pinpoint your market position to sharpen your value prop and outmaneuver competitors.
- Follow the most efficient path to regulatory approval to reduce risk and get to market faster.