The 2025 Simbex Phase 0 MasterPlan™ Contest

This Year 2 Innovators Will Each Receive a Phase 0 MasterPlan™ $25,000 Grand Prize

How it works:

  • Apply by Sept 1, 2025
  • Judges shortlist 10 finalists for interviews
  • Winner #1 announced at Advamed Medtech Conference, San Diego, California, October 5–8
  • Winner #2 announced at MedTech Collaborative Conference, Portland, Maine, November 12–14
  • Winners must be able to accept prize in person at one of the events

Prize:

  • Total available consulting value: $50,000 — structured as two $25K awards

Your $25k tailored support package may include any combination of:

  • Technical Product Evaluation
  • Product Requirements & Development Plan
  • Regulatory & Reimbursement Assessments
  • Market & Product-Market Fit Strategy
  • DFMEA & Hazard Analysis
  • Quality Systems Planning

Submit Your Application


The Phase 0 MasterPlan™ Contest exists to accelerate ideas with the potential to redefine care.

Simbex CEO Greg Lange awarded Claire Dixon, founder of LoOoP, the $50,000 MasterPlan™ prize at the 2024 AdvaMed MedTech Conference in San Diego. LoOoP is building a digital platform to support individuals managing PCOS— an often-overlooked area in women’s health.

How could MasterPlan™ support you?

  • Catch hidden technical risks early—before they turn into costly delays or rework.
  • Cut time-to-market and development costs by making smarter decisions upfront.
  • Proactively manage safety and regulatory challenges to protect your process.
  • Build a product that solves real customer pain points—and drives adoption.
  • Align your entire team with clear product requirements to speed up execution.
  • Know your reimbursement path early and build a viable business model from day one.
  • Pinpoint your market position to sharpen your value prop and outmaneuver competitors.
  • Follow the most efficient path to regulatory approval to reduce risk and get to market faster.

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