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Commercialization Strategy

We share your mission: to get your device into the hands of those who need it. We help you avoid pitfalls and visualize the pathway to a successful product launch.

Our Evidence Based Commercialization Approach

How we use the Commercialization Matrix: as a checklist for due diligence as a framework for a Commercialization Plan as an assessment to de-risk investment
Need & Opportunity

Is there sufficient demand for this product in the real world?

Problem Definition

We describe the pain points and consequences that a customer would experience if they didn’t have your innovation.

Market Sizing

We quantify the market volume, growth, and trajectory from the top down and from the bottom up.

Market Segmentation

We define the subsections within existing customer groups (considering divisions caused by opinions, attitudes, geography, socioeconomic factors, and barriers)

Customer Characterization

Who is the target customer and what motivates them to buy the product?

Early Adopters

We help you pinpoint the customer groups who will be first in line to buy and test out your product.

Key Opinion Leaders

Our team maps out the professional organizations and individuals with the most influence over your target market.

Launch Optimization

We formulate a plan for initial sales to the target customer and subsequent expansion to additional market segments.

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Competitive Landscape

What other options exist to solve the problem and what makes your solution the better one?

Technology SWOT

We objectively evaluate the innovation’s strengths, weaknesses, opportunities and threats

Alternative Solutions

We analyze the other choices available for solving the same problem.

Value Differentiation

We work with you to develop a value proposition that highlights the unique strengths of your product and how it aligns with stakeholders’ needs.

Rationale

What proof of effectiveness is required by key stakeholders?

Current Practice Standards

We help you understand the status quo and gauge the resistance to change among potential users of your product.

Care Pathway & Workflow

We describe the journey of each stakeholder’s interaction with the product along the continuum of care.

Evidence Portfolio

We examine the appropriate depth and level of rigor for testing the product concept and the product itself.

Regulatory

What regulatory barriers must be cleared before this product launches?

FDA Submission Pathway

We help you reduce risk by outlining future regulatory requirements.

Quality Requirements

We recommend a strategy for documentation and good manufacturing processes.

Industry Standards

We identify product testing requirements and recommend a verification and validation plan.

Reimbursement

Will the patient’s health insurance pay for this product?

Benefit Category/Coding

We determine where your innovation fits within the existing medical insurance framework.

Coverage Policy

We review existing policy determinations and justifications to predict whether your product will be considered reasonable and necessary for reimbursement.

Payment & Pricing

We evaluate how much payers are willing to reimburse and compare that against what stakeholders are willing to pay.

Need & Opportunity

Is there sufficient demand for this product in the real world?

Problem Definition

We describe the pain points and consequences that a customer would experience if they didn’t have your innovation.

Market Sizing

We quantify the market volume, growth, and trajectory from the top down and from the bottom up.

Market Segmentation

We define the subsections within existing customer groups (considering divisions caused by opinions, attitudes, geography, socioeconomic factors, and barriers)

Customer Characterization

Who is the target customer and what motivates them to buy the product?

Early Adopters

We help you pinpoint the customer groups who will be first in line to buy and test out your product.

Key Opinion Leaders

Our team maps out the professional organizations and individuals with the most influence over your target market.

Launch Optimization

We formulate a plan for initial sales to the target customer and subsequent expansion to additional market segments.

Competitive Landscape

What other options exist to solve the problem and what makes your solution the better one?

Technology SWOT

We objectively evaluate the innovation’s strengths, weaknesses, opportunities and threats

Alternative Solutions

We analyze the other choices available for solving the same problem.

Value Differentiation

We work with you to develop a value proposition that highlights the unique strengths of your product and how it aligns with stakeholders’ needs.

Rationale

What proof of effectiveness is required by key stakeholders?

Current Practice Standards

We help you understand the status quo and gauge the resistance to change among potential users of your product.

Care Pathway & Workflow

We describe the journey of each stakeholder’s interaction with the product along the continuum of care.

Evidence Portfolio

We examine the appropriate depth and level of rigor for testing the product concept and the product itself.

Regulatory

What regulatory barriers must be cleared before this product launches?

FDA Submission Pathway

We help you reduce risk by outlining future regulatory requirements.

Quality Requirements

We recommend a strategy for documentation and good manufacturing processes.

Industry Standards

We identify product testing requirements and recommend a verification and validation plan.

Reimbursement

Will the patient’s health insurance pay for this product?

Benefit Category/Coding

We determine where your innovation fits within the existing medical insurance framework.

Coverage Policy

We review existing policy determinations and justifications to predict whether your product will be considered reasonable and necessary for reimbursement.

Payment & Pricing

We evaluate how much payers are willing to reimburse and compare that against what stakeholders are willing to pay.

We Are Your Partner

We offer expert consultation and education to help you achieve your product and business goals.

We’ve Been in Your Shoes

Our team leverages a commercialization methodology developed over two decades of bringing our own and client’s technologies to market.

We Provide Real-World Solutions

Our team equips you to bring your innovation from prototype to commercial product. We emphasize product-market fit, so that your device works as well in the real world as it does in the laboratory. 

500+ Clients from​ Startups to​ Fortune 500 Companies

Success Stories:

Dartmouth Innovations Accelerator for Cancer (DIAC)

Simbex Partnered with the Dartmouth Innovations Accelerator for Cancer (DIAC) to Provide Entrepreneurial Training. A Need for Real-World Entrepreneurial Training The Magnuson Center for Entrepreneurship at Dartmouth College offers entrepreneurial training through an approach that connects innovators with industry experts. In 2020, the Magnuson Center and the Dartmouth Cancer Center partnered to launch the Dartmouth [...]

MEDRhythms

MedRhythms is a digital therapeutics company that uses software, sensors, and music to improve and measure walking following neurological injuries or diseases. Their platform is inspired by the neuroscience of rhythmic entrainment to deliver therapy to help a patient, and uses dynamic alignment of the music and movement in a therapy method known as entrainment. [...]

Why Simbex?

Simbex combines industry leading product design, engineering, commercialization, regulatory, and reimbursement expertise with an established production-pathway and clear market access, to provide a holistic ideation-to-market solution.

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