About the Webinar

Adopting and commercializing innovative health technologies requires far more than a great idea. It demands strategic focus, regulatory foresight, and deep user empathy. In this on-demand webinar, founders and commercialization experts share lessons from navigating the path from early-stage prototypes to FDA-cleared therapeutic devices.

What you’ll learn

• How non-dilutive funding sources, including SBIR grants and pitch contests, can support early-stage development
• Why identifying a focused beachhead market can clarify product design, messaging, and adoption strategy
• How user feedback from clinicians and patients can shape stronger, more usable products
• When to pivot, stay focused, and build resilience through commercialization challenges
• How lean teams can use fractional expertise across regulatory, engineering, and quality functions
• How regulatory pathway decisions, including 510(k) and De Novo, can affect reimbursement and long-term commercialization