Simbex Featured in New York Times

Simbex has developed a tiny accelerometer that fits inside helmet padding, measures sudden movements of the head and can wirelessly alert a sideline trainer. (Riddell now markets a $1,000 helmet with this technology built in.) While by no means foolproof, the device — now in use in eight colleges and four high schools — can help identify when players sustain a particularly dangerous hit but, wanting to stay on the field, attempt to hide it from medical personnel. Read the full article here.